About us

Hi friends! 🎀

I’m Haley, the owner of Vivi Lou & Co. This boutique was created from one of the most meaningful parts of my life — my daughter.

After spending time in the NICU with my baby girl, life completely changed for me. During some of the hardest and most emotional days, I found myself dreaming about building something special inspired by her strength, sweetness, and the love that grew during that journey. That dream became Vivi Lou & Co.

This boutique is more than just clothing to me — it’s a reminder of resilience, love, and celebrating the little moments that mean the most. I wanted to create a space filled with cute, affordable pieces for moms, babies, and littles that make families feel confident, happy, and connected.

Every order, follow, share, and kind word truly means so much to our little family. Thank you for supporting a small business built from love and inspired by the strongest little girl I know. 💖

XOXO,  
Haley Davlin-Jones